Getting your property live is a checkpoint, not a finish line. It is also where a lot of sellers go on autopilot. Staying engaged once you are on the market is how you protect everything you worked to build in the pre-market phase.
Your first priority: be easy to show
The faster you can get a buyer into your property the better. Delayed responses to tour requests cost you momentum and signal to buyers that the process will be difficult. Respond to every tour request promptly. On PropertyPage, buyers can request tours directly, which keeps the process simple and removes unnecessary friction for everyone.
What your agent should be doing
If you hired a listing agent, they should personally attend every showing including those where a buyer arrives with their own agent. This is non-negotiable. Your agent knows your property better than anyone, can speak to every detail of the Home Facts Report, and answer questions on the spot with full context. That level of knowledge and presence naturally demonstrates to buyers and buyer agents alike that an additional layer of representation may not be as necessary as they assumed. An agent who lists your property and sends other agents to show it on their behalf is not doing the job you hired them to do.
Use your Home Facts Report at every showing
Every buyer who walks through your door should have access to your Home Facts Report. Inspection reports, your CMA, seller disclosures, and all supporting documentation should be available on your PropertyPage before the first tour. Buyers who arrive informed ask better questions, make more confident offers, and are far less likely to renegotiate after an accepted offer.
Stay informed without micromanaging
After every showing, collect feedback directly or through your agent and pay attention to patterns. If multiple buyers raise the same concern it is worth addressing. If feedback is consistently positive and offers are not coming, pricing is usually the conversation to have.
The bottom line
Being live on the market is not passive. Stay responsive, keep your agent accountable if you hired one, and let your PropertyPage do the heavy lifting of building buyer confidence before they ever step through the door.