Pricing your home correctly is one of the most important decisions you will make as a seller. Price too high and buyers scroll past you. Price too low and you leave money on the table. Neither is a good outcome and both are avoidable.
Start with what you can see, but know its limits
Automated valuation tools are a reasonable first stop. Zillow's Zestimate is the most widely used and most widely misunderstood. What most sellers do not know is that Zillow publicly acknowledges a nationwide median error rate of roughly 7% to 7.5% for off-market homes. On a $400,000 property that is a potential variance of $28,000 to $30,000 before you have talked to a single buyer. Use automated tools for general orientation only, never for setting your list price.
Why sales data should be public
One reason automated tools fall short is that the most accurate sales data sits behind MLS access, controlled by brokerages and largely unavailable to the public. PropertyPage is built on the belief that sales history should be transparent and publicly available, not gatekept. As the platform grows, so does the publicly accessible sales data available to buyers and sellers making informed decisions, compounding in value over time.
What a true comparable looks like
A reliable comparable is as close to your property as possible in square footage, bedroom and bathroom count, lot size, finish level, and location. The further a comparable strays from those factors the less reliable the valuation. A good CMA makes clear adjustments for differences and explains the reasoning.
Get a CMA from a local advisor
A local real estate advisor has access to MLS data and market intelligence no public website can match. A thorough CMA requires real expertise and professional time and quality advice has value. On PropertyPage, requesting a CMA from a local advisor is straightforward, transparent, and comes with no pressure attached.
One important timing note
Request your CMA after inspections are complete. An advisor who knows your property's condition can give you a more accurate range and help you decide whether any inspection findings should influence your list price before you go live.